Contents Page

Drummer Analysis; The main focal point abstracted from the contents page is the title “DRUMMER” the font is portrayed in bold capital letters with a black font inviting the theory of mystery. The capital letters create a sense of excitement as well as instantly catching the attention of the audience. The black font enhances a professional approach as well as illustrating seriousness. The content titles are displayed in a larger font than the tellers located underneath. The kickers are displayed in large bold capital letters again evidencing the effect of excitement. Secondly the capital letters emphasise on the busy lifestyles musicians lead.

The main image used is portrayed a long shot eye level, illustrating realism and introducing a neutral shot. The instruments located within the image show to be more dominated than the artist, which contrasts against the usual layout of an image however an advantage is that imagery exploits the genre of music to the audience and interacts with the rock band image. The photograph is portrayed in a black and white scenario which creates a mysterious effect, the imagery enables an insight of what to expect from the features. Six smaller images are located within the contents page, long shot and low angled images show a direct dominance in each. One of the images is a medium close up shot; this shows detail and is inviting for the audience.

The anchorage “EXCLUSIVE!” is featured in a white font which contrasts against the black and white image is located on top of, the exclamation mark used illustrates the importance of the anchorage and that the magazine wants it to stand out against the other text portrayed, as well as excitement. The repetition of red font is used on the content numbers and on the “features” title, the red indicates a sex appeal image which is evidenced by the rock star band image, which is used through the use of instrument images located on the contents page. The red could also feature danger, which relates to the sex appeal image. The stereo type of men in a band tends to include men been “players” the red could signify the danger of being with a band member.

The images portray men and woman therefore relates to a gender neutral audience, as well as being based on a white background. The background allows the images and text to stand out and to look professional. In my opinion I would say the contents page wouldn’t attract a very high audience due to the limited text and simple layout, the magazine shows simple conventions however the anchorage and text are simple. The contents page would attract an audience of 15 up to 25 years.


NME Analysis; NME (New Musical Express) is a popular well established music magazine company which advertises different genres of music to a wide target population.

One of the main focal points of the magazine are the images used, both images are low angle, long shots, which shows a direct dominance and a superior motive for the images, the low angled shot illustrates strength of the particular artist, in this case Oasis members. Oasis is a popular well known band which is conveyed through the magazine audience having to look up at the photograph’s taken, this portrays their fame and celebrity as well as illustrating a proud image. Both of the images portrayed are active, taken from concerts and recordings, this emphasises on their busy lifestyle. The guitar and sweaty images taken enhance a sexy rock star image which symbolises sex; drugs and rock and roll, this reinstates a sixties era effect which allows a broader target audience.

“...Oasis kicked off their world tour” The sans serif black font illustrates the seriousness of the anchorage and includes an instant recognition for the entire of the magazine. The anchorage anchors the text and imagery to together as well as informing the audience to turn to another page consisting of more information; this conveys the simple structure of the contents page which makes it easy for the audience to understand. Kickers and tellers are used repeatedly on the contents page, the kickers consist of a sans serif capitalised font, where as the tellers consist of a smaller serif font. The capital letters show enthusiasm as well as excitement this will encourage the audience to read them as they stand out amongst the page. The kickers are bordered in a black block illustrating professionalism and seriousness.

“THIS WEEK” The title for the contents page is shown in a large bold capitalised font, which illustrates excitement for the reader encouraging them to find out what’s in this week’s issue. The sans serif font used reflects the seriousness of the font used, and creates a professional approach. The imagery and font are placed on a white background, increasing the target audience of the magazine as the colour used is gender neutral, the white could secondly illustrate innocence which contrasts with the black and red font used also. The red contrast illustrates a sex imagery which again evidences the imagery of the rock star; red can also be used to signify danger. The white, red and black colour scheme illustrates an instant recognition for the entire of the magazine.

The advertisement featured in the bottom middle of the contents page portrays a bright yellow capitalised font; the yellow introduces excitement and instantly stands out within the page, the yellow contrasts with the background it has been placed on, which emphasises it being an advertisement or a flash. The NME magazine stands out to a wide audience due to its advertisement in different genres of music, initially music magazines target a niche market where as NME has something to offer every genre of audience. The feature of Oasis broadens the target audience as they attract old, young, female and male orientated audiences, the magazine would attract an audience of 15 years plus.




Q Analysis; The main focal point abstracted from the Q contents page is the imagery used. The image of four men casually dressed standing against a scenic background is portrayed, the low angle long shot introduces a direct mode of address which highlights the dominance as the audience seem to be looking up at the artists. The image portrays a scraggy jagged look, which creates a certain edge and highlights a sexy rock star kind of image which imitates a sex appeal however the scenic background of hills and green land contrasts with the rock star image and shows a calming image. The four men are shown standing straight with their hands in their pockets and looking straight into the camera at an eye level, this exploits the genre of music through looking “cool” and professional.

“THE COURTENEERS” illustrated in black sans serif font highlights the seriousness of the anchorage and shows that it wants to catch the audience’s attention. The convention portrays an informative style to the magazine as it gives the page number to turn to, in order to read more information on the specific band. The Tellers portrayed within the magazine contents page are featured in bold capitals which exploits the genre rock/indie music. The capitals highlight the excitement and busy lifestyle of the band, as well as attracting the reader’s attention. The tellers are conveyed in a small serif font, the small font illustrates that their not as important however convey more information therefore have to be smaller. The image is based on a white background which allows it to attract a gender neutral audience.

The second image portrayed on the contents page shows an eye level long shot, contrasts with the original idea of a long shot as the man within the image isn’t dominate however the large feature stood next to him does portray dominance as it stands out from the man. The man within the image “NICK CAVE” is portrayed in a suit to establish a smart and older image in contrast to the young and hip image featured above. The red numbering illustrated underneath and on the sub titles could emphasise a sense of danger or warning however in this particular magazine I feel it illustrates a sex appeal, this is evidenced by the main image and their casual confident look. The red font also allows an instant recognition for the entire of the magazine.

“OASIS SPECIAL!” illustrated in a capitalised gold font, due to the different colour this stands out amongst the page, the gold font portrays quality, royalty and importance emphasising on the fame and popularity of Oasis. The Oasis special segment is segmented off in colour and bordered; this ensures it stands out amongst the other features listed within the contents page. The magazine series number, date and website of Q are listed in the top right hand of the magazine establishing that Q is a well known establishment. Due to the magazine specialising in different genres of music, it will encourage a wider range of audience including male and female genres aged 17 plus.