Key Concepts

Language; The Language used within the magazine cover should be educational however have a small use of colloquial language to be able to interact with the students, and to target the correct audience. The text used on the front cover should be appropriate and be able to match the images, therefore they interact with each other, the subheadings should be done in a bold text so that they stand out, the overall font should all be the same size and be the same font therefore its easy on the eye. The magazine needs to be able to relate to students, my target category age group is students between sixteen and nineteen years, the magazine has to include interesting plugs and subheadings therefore students would chose to read further into the magazine. It is important to ensure the picture is adventurous.

Institution; The company which produces the magazine, for example If I was creating a magazine for wyke college the institution would be wyke. I have created my magazine for a made up college called Raydale college, therefore the Institution is Raydale, the student magazine would be wrote by students for students therefore it interacts to the correct target audience, I think the magazine will be easy to complete as being a student myself I can interact with what other students want.

Audience; the audience are the consumers of the media product; therefore the product in which I am going to create must apply to a market type. Usual magazines for example a woman’s weekly magazine can easily be attracted to a number of target markets, however in contrast a college magazine usually only attracts a niche market, this is due to the age category.

Representation; the representation represents society back to the audience through the creation of a product. The representations include the culture and stereotypes of subjects within a college magazine. The magazine usually corresponds to a target audience with the imagery used, for example college students.